10 Common Print Buying Errors

10-common-print-buying-errorsTen Common Print Buying Errors And What To Do About Them
By Matthew Parker | Print & Procurement Ltd.

ERROR #1
CHOOSING THE WRONG SUPPLIER

There is a huge number of print buyers who are using the wrong suppliers for their products. Printers with large presses suited to magazines and brochures are never going to produce small runs of in-house stationery cost effectively. Equally, smaller printers may not be able to physically produce larger products. Whether the printer
prints litho or digital, or sheetfed or web, will also have an effect on the way your product looks. However, a plant list is only one issue to consider when selecting a supplier. For more issues to consider, turn to the article on page 18 of this booklet.

ACTION POINTS

  • Review the press sizes at your printers. Consider how your products fit on those presses.
  • Is the sheet size you are using appropriate for your product?
  • Are your products producing economic run lengths for your printer’s presses?
  • Can your printers fulfill all other service and quality needs? Do they understand
    your types of products and the culture of your organization? Do they produce
    similar jobs to that which you require?
  • If you have a lot of printers, consider running a supplier evaluation exercise to
    check that they are all meeting the minimum criteria that you need.

ERROR #2
NOT TALKING TO YOUR PRINTER (AND NOT ADMITTING YOU DON’T UNDERSTAND WHAT THEY ARE SAYING)

E-mail is a wonderful thing. It has transformed our way of communicating. However, there are times when it is much better to pick up the phone! If you are not quite sure how to specify your product, then talk to your printer. They should be able to guide you to define exactly what you want, as well as coming up with great ideas on alternative methods of production. If they can’t then you should consider changing supplier. Many people are scared of talking to a printer because of the amount of jargon that is used in the printing trade. I am still learning many new phrases and many new techniques! If you don’t understand what the printer is saying, ask them to explain in plain English! It
is far better that you admit that you are unsure than that you end up with some expensive mistake.

ACTION POINTS

  • Pick up the phone!
  • Learn some new printing phrases (and consider creating some rhyming phrases to help you remember them!).
  • Ask your printer to come and visit you with some inspiring samples of their work.

ERROR #3
NOT SPECIFYING CORRECTLY

It is vital that your printer has every detail of a job if they are to produce an accurate price. I have a quote template with eighteen fields to be filled in before
it should be sent to the printer. Areas such as delivery (overnight or direct?), post (first or second class, pre-sorted or not, Royal Mail or another provider?) and packing (in bulk or in boxes?) can all make a big difference to the final price. Equally, it is vital to specify and final finishing, such as varnishes or laminates correctly, ensuring that you receive the look and feel that you had envisaged for a finished item. When you are happy with the technical specification and are satisfied that you have included all the details, don’t forget to think about the paper – see the next point.

ACTION POINTS

  • Try to envisage a product as you are specifying it.
  • Create a physical sample from the correct paper stock.
  • Calculate the savings if you run to a smaller size of product where you can print more to a sheet size.
  • Check that you have ALL the details on your request for a quotation and that your printer has quoted exactly what you have requested, so that extra costs do not creep in at the last minute.

ERROR #4
NOT USING THE RIGHT PAPER GRADE

Paper is an important part of both the look and feel and the cost of a product. Understanding the different grades of paper is important, especially in the current climate of rising paper prices. Reducing a 100gsm stock to a 90gsm stock on a brochure will typically save 10% of paper costs, and potentially reduce postal costs as well. However, you also need to consider how this will affect the feel of the brochure. Could you replace your standard grade with a bulkier paper (which could also be cheaper)? Could you add a heavier cover and reduce the weight of the text stock?

ACTION POINTS

  • Request different paper samples. How do they look and feel to you?
  • Ask your printer or paper merchant how they will affect the look and cost of your product.
  • Discuss the implications within your company.

ERROR #4
NOT USING THE RIGHT PAPER GRADE
Paper is an important part of both the look and feel and the cost of a product. Understanding the different grades of paper is important, especially in the current climate of rising paper prices. Reducing a 100gsm stock to a 90gsm stock on a brochure will typically save 10% of paper costs, and potentially reduce postal costs as well. However, you also need to consider how this will affect the feel of the brochure. Could you replace your standard grade with a bulkier paper (which could also be cheaper)? Could you add a heavier cover and reduce the weight of the text stock?

ACTION POINTS

  • Request different paper samples. How do they look and feel to you?
  • Ask your printer or paper merchant how they will affect the look and cost of your product.
  • Discuss the implications within your company.

ERROR #5
SPENDING TOO MUCH TIME CHASING QUOTES

Writing out quotes for printers, chasing up the responses and comparing prices can be a time-consuming business, especially if print buying is not a core part of your job. If you have regular jobs, consider creating a price matrix with your printer. For each product have a price for a base quantity and then a run-on price (this is a price, typically
per 1,000 items, that can be added to the base price if you require more copies
printed). And don’t forget to ensure you have negotiated reduced prices if
you are printing up more than one version of an item at the same time! A good
matrix will work out a price for you automatically if you enter the quantity you
need. This is also a good time to review your pricing with your printer if you
are committing to more work with them.

ACTION POINTS

  • Sit down with your printer and discuss the products you are printing and how
    you might set up a price matrix.

ERROR #6
NOT TELLING A PRINTER WHAT YOU WANT

I often see or hear of issues that have arisen because the buyer assumed that a printer would do something, even though they had not told the printer what they wanted. When an order is placed with a printer, it needs much more than the technical specification. What quality levels and service standards are you expecting from your printer? Do they understand your deadline requirements? If the printer has not been told what you expect, how will they know about any special issues that you consider important?! If you place work regularly with a supplier you should consider implementing an SLA (service level agreement). This should clearly outline what you expect from your supplier and what your supplier should expect from you.

ACTION POINTS

  • Map out the processes that you undertake with your printer.
  • List the responsibilities of each party and the key quality and service level issues.
  • Turn this into a written agreement between you and your printer.

ERROR #7
NOT SENDING A WRITTEN ORDER (AND NOT CHECKING THE ORDER ACKNOWLEDGEMENT)

I once met a printer who had usually met his clients in the pub at the end of the month to agree the charges for the jobs that he had produced for them in
the last four weeks! This is not the best way for either side to manage budgets! Although you may have agreed terms verbally with a printer, it is essential that this is backed up with a written order. Details that have been agreed in good faith on the phone can be forgotten or misinterpreted. Your order forms your contract with the printer and it is important that there is a clear written statement of work. Many printers will send back an order acknowledgement. If there is a dispute, the order acknowledgement will be the legal agreement, not your order (unless you have a very clear written agreement to the contrary). Therefore you must check any paperwork that the printer sends you, as mistakes can creep in at this point when details are manually re-keyed.

ACTION POINTS

    • Review your order processes. Is everything clear and straightforward?
    • Do you include your organisation’s terms and conditions of purchase with an order? Read these through and check that these cover relevant issues for you.

ERROR #8
NOT MANAGING EXTRA COSTS ON THE INVOICE

Inevitably, things can change on a job midway though production. Some printers often try to put things right and then tell the client afterwards. Whilst they may
have the best of intentions, it is important that you have control over your job and your budget at all times. So you, rather than the printer, should have the say on any changes in production. Only you can truly grade the seriousness of the issue. However, in order for this to work effectively, you need to make sure that you, or someone in your team, is available at any time when the printer may be producing your work. So you must be prepared for the odd call at anti-social hours!

ACTION POINTS

    • Ensure that your orders and service level agreements have a clear statement that prevents the printer from issuing extra charges without your prior approval. If this is a new requirement for your company, talk to your printers to make this clear to them.

ERROR #9
NOT KEEPING UP A GOOD DIALOGUE BETWEEN YOU AND YOUR PRINTER

It is vital to talk to your printer on a regular basis. This enables you to review how well they (and you!) have been performing, tell each other how your businesses are evolving and discuss how you might do things better together. Your printer will realize that you take them seriously and that you are keeping a watch on what they are doing. This in turn will motivate them to provide exactly what you want. This dialogue is also a chance for them to make suggestions about your products that you may not have thought of.

ACTION POINTS

    • Set out a list of issues that it would be worth discussing with your printer. Go and visit your printer to discuss them.
    • Are there any KPIs (key performance indicators) that you would like to review as part of this exercise? Make sure that you then follow up on the meeting every few months.

ERROR #10
NOT REVIEWING PRICE REGULARLY

It is easy to get into an easy relationship with your supplier where things progress easily from month to month. However, you should never be afraid to challenge you supplier! It is useful to talk to other suppliers every few months; just to make sure that everything is as it should be. As part of this process you should make sure that you obtain a price check and a review of specification and process. If you do discover that that there are savings to be made and you have a good relationship with your current printer, then it is fair to give them the right to respond. Also, consider the cost of moving supplier.

ACTION POINTS

  • Look at the trade print press and the internet. Find some new suppliers to challenge your current supplier (but make sure that you choose the right type of
    supplier as in step 1, and the article on page 18!).

Download your copy of “10 Common Print Buying Errors and What to Do About Them” - by Matthew Parker.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

MGI JETvarnish 3D User TRINITY Takes Home the Gold at the 2014 Asian Print Awards

02891d21-2d84-4ac3-b330-303e80dcda24MGI JETvarnish 3D User TRINITY Takes Home the Gold at the 2014 Asian Print Awards

MELBOURNE, FL, USA (December 15th, 2014) – MGI Digital Graphic Technology is honored to announce that TRINITY won a Gold Certificate Award at the 2014 Asian Print Awards thanks to their JETvarnish 3D.  

Ferrostaal Thailand customer, TRINITY (formerly known as TRIO 3D) was recently awarded a Gold Certificate from the Asian Print Awards in the leaflet, flyer, folder, and brochure category. TRINITY created a stunning 3D effect with the JETvarnish 3D on the cover of ‘Coffee Bean’ by Dao achieving an elegant, visually striking menu cover. Utilizing the full array of unique customization and creative control options of the JETvarnish 3D, TRINITY was able to successfully differentiate themselves from the rest of their competition.

TRINITY installed their JETvarnish 3D earlier this year, pioneering a digital driven revolution in the Thai print industry. Samak Chiratananan, the veteran Thai printer and Owner of TRINITY, has been stirring up buzz with his JETvarnish 3D since installation, providing innovative solutions and top of the line service to his customers.

MGI Media Contact:
Holly Haley
Marketing Coordinator
MGI USA, Inc.
h.haley@mgiusa.com


Mid-State Litho,Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

2015: The Outlook and Opportunities for Print Providers

20152015: The Outlook and Opportunities for Print Providers
By Patrick Whelan | December 12, 2014
View Original Article Here

Don’t rely on business growth in the next year to come from an improving economy or from finding the next great salesperson.

Print providers need to be the catalysts for growth. They need a plan and a strategy. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage.

Client Retention: Overcapacity continues to define the industry. Too many providers and too little work means the competition is trying harder than ever to win over your accounts. Engage your customers frequently. Customers seek reassurance of appreciation. Take a cross media approach. Engage your clients a minimum of every 90 days. Ideally, every 30 days.

Lead Generation: New sources for generating prospects are needed. Leverage online marketing and SEO to attract and cultivate prospects previously beyond reach. Google’s Hummingbird algorithm makes this easier than ever. Add a G+ page, utilize blog content, and watch your page rankings improve. We went from page 5 to page 1 in just two weeks.

Content Marketing: Content marketing has exploded in popularity. Marketing is now more about creating conversations than campaigns. But if your content isn’t relevant and engaging, you risk just being part of the marketing noise. Dynamic, engaging content goes a long way to helping foster trust and credibility.

Social Media: Social media is now expected. If you are not fully utilizing it, you are at a disadvantage and your brand’s perception will suffer. Be perceived as being progressive and tech savy.

Thought leadership. Keep promoting your company as a thought leader. Your brand’s perception plays a big role in determining who gets the job.

If you would like to receive a free copy of “10 Marketing Ideas to Help Printers Prosper in 2015”, email me at pat@greatreachinc.com.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Section 179 Qualifying Property

Section 179 Qualifying Property
Article Provided by Section179.org

There are only 14 days left Until the Section 179 Deadline!

Section 179 was designed with businesses in mind. That’s why almost all types of “business equipment” that your company buys or finances qualifies for the Section 179 deduction.

All businesses need equipment on an ongoing basis, be it machinery, computers, software, office furniture, vehicles, or other tangible goods. It’s very likely that your business will purchase many of these goods during the year, and will do so again and again. Section 179 is designed to make purchasing that equipment during this calendar year financially attractive.

Material goods that generally qualify for the Section 179 Deduction

Please keep in mind that to qualify for the Section 179 Deduction, the equipment listed below must be purchased and put into use between January 1, 2014 and December 31, 2014.

  • Equipment (machines, etc) purchased for business use
  • Tangible personal property used in business
  • Business Vehicles with a gross vehicle weight in excess of 6,000 lbs (Section 179 Vehicle Deductions)
  • Computers
  • Computer “Off-the-Shelf” Software
  • Office Furniture
  • Office Equipment
  • Property attached to your building that is not a structural component of the building (i.e.: a printing press, large manufacturing tools and equipment)
  • Partial Business Use (equipment that is purchased for business use and personal use: generally, your deduction will be based on the percentage of time you use the equipment for business purposes).

Act Now

Section 179 can change each year without notice (Section 179 has even changed mid-year), so it benefits you to take advantage of this generous tax code while it’s available. Section 179 offers small businesses a great opportunity to maximize purchasing power. In addition, the recent Stimulus Acts have provided the small business owner with generous new (and higher) deduction limits in certain years. Most of the equipment your business will purchase, finance or lease qualifies for the deduction (see Section 179 Qualified Financing), so make sure you do your homework to verify that your company is leveraging the Section 179 Deduction this year.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

10 Marketing Ideas to Help Printers Prosper in 2015

Thoughtful business woman10 Marketing Ideas to Help Printers Prosper in 2015
By Patrick Whelan | Great Reach Communications Inc.

Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I’d love to hear your results and get your feedback.

1. Print newsletter

Your ability to retain customers has the greatest impact on growing sales. An
informative company newsletter is one of the best ways to make that happen. It’s long been proven: Skip print, results go down. Use print, results go up. Print is taken seriously and breaks through even where e-­‐media do not. That’s why a company newsletter is critical for customer retention. It is also effective at creating demand for your services through education and, perhaps most importantly, promoting your brand as a thought leader. Content is king.  Produce and distribute one at least every 90 days.

2. Email newsletter

If producing a print newsletter isn’t achievable, produce an email version. Opt for less content (375 words max) and follow best practices. Use a third-­‐party secured sender. Add a sign up on your website and post the content to your site as well as social media. Monthly or bi-­‐monthly should be your target distribution frequency. Be mindful, however, that with spam filtering, not all of your emails will reach their intended targets. That’s why print should be part of the mix.

3. Start a blog

Google’s Hummingbird algorithm likes relevant fresh content. If you’re looking for new sources of leads, inbound web traffic represents a great opportunity. Make the content relevant to your audience and the SEO will happen organically. Once a week? Even a monthly update will generate results. Just as important as the SEO benefits, great website content promotes thought leadership which in turn, fosters trust and credibility. Make sure to share your blog out on social media as well. Email me discuss a highly effective LinkedIn idea regarding this.

4. Social media

Very simple—customers now expect this. They seek to work with tech savvy progressive companies rather than “old school” ones. If you’re not utilizing social media or not updating it consistently, your brand looks bad and you create a competitive disadvantage for your company. Social media allows you to connect with your audience in a more personable manner. This helps foster trust. Your social activities now affect your SEO as well. Don’t ignore this. In addition to the big three (Facebook, Twitter, and LinkedIn), make sure you also have a Google + page for your business. It’s a fact that Google plays favorites. It’s easy to set up.

5. Direct mail

Create a direct mail campaign and distribute it to a targeted list. Use a list source so that you’re reaching out beyond just your in-­‐house lists. Consider rolling this out on a weekly or monthly basis. I have a client that is targeting 200 names per week for two months. The offer is a half-­‐hour lunchtime review of the recipient’s current marketing activities and challenges. The mail package includes a menu from a popular restaurant from which the recipient can select their lunch. A follow-­‐up report is delivered a week later. The company is creating face-­‐to-­‐face interactions with companies and persons they have never had previous contact with. By rolling this out, they have the opportunity to gauge results and refine the offer (A/B testing).

6. Webinars

This is a great way to way to project your company as an expert and thought leader. If you’re talking about it, it is assumed you know about it! Even non-­‐ signups will be influenced by the invite and promotion. Limit these to just 30 minutes. They are easier to produce and more enticing to the recipients than longer Webinars. A quarterly basis would be a great interval. Even twice per year. Subject matter is easy to come up with and develop. Stick to ways you can help them grow or manage their business. Promote to your in-­‐house list via social media and consider an outside list source. It’s a great way to help create demand for many of the marketing services that you may offer.

7. Write a letter

Yes, it’s old school and you don’t see this often, which is one reason why you
should do it. The other reason is that it’s an easy and personable way to help foster trust and credibility. Talk about recent success stories (mini case studies), community and charitable involvement, and other information that is relevant to the recipient such as USPS rate increases or new regulations.

8. Website resources

According to Forrester Research, today’s buyers would have gone through up to
90% of their buying journey before they make the first contact with the vendor. Simply put, having up to date, relevant, engaging content (blog) gives you a competitive advantage over those that do not. Having the information reside on your site will also help with SEO. The content can be short. One page is just as effective as three. Create short case studies or mini white papers. Post content from company newsletters. Always share your new content out on social media.

9. Use Twitter

It’s a powerful tool for marketing. It requires little content and it’s very easy to reach a large targeted audience. It can be an effective way to start conversations and is yet another way to reach people you had no access to in the past. #printchat every Wednesday at 4PM ET is a great source of knowledge for this.

10. Have a Plan

Planning is critical. If you want successful results, you will need to create a plan and commit to executing it. I’m happy to discuss any of this. My company also provides some of the above-­‐mentioned tools on an area­‐exclusive and cost-­effective basis. Daily, I see companies doing some or most of these initiatives. Don’t allow your company to be out-­‐marketed.

Regards for a safe and wonderful Holiday Season!
Patrick Whelan
pat@greatreachinc.com


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Felins Tying Solutions

Felins Tying Solutions

In 1921, Fred E. Lins had the innovative idea to create a simple to use, low cost method of bundling products together using tying materials. Today tying has expanded to include multiple models that specialize in tying for countless applications. Tying is the lowest cost bundling method available on the planet. Along with being the most economical form of bundling, tying has other benefits such as: 

  • Increase in productivity
  • Reduced labor costs
  • Variety of material options including twine, plastic, elastic, biodegradable, food grade, etc
  • Elimination of repetitive motion

Growers and wholesales find major efficiencies with the Felins bundling options. Grading and bunching time is greatly reduced compared to hand rubber banding, hand tying or twit tying, taping, or other forms of securing bunches of bouquets. The operator can gently secure a bunch of vegetables or flowers and add plastic sleeves along with plant food packets.

Tying solutions are great for food packaging. Speed of food processing is essential for freshness, packaging is vital for food safety and security, presentation is essential for consumer appeal and branding. There are many reasons to use the right packaging technology for food. Explore your options: 

  • Fresh fruit or vegetable tying
  • Fresh meat tyers
  • Securing clam shells for fresh herbs, salads, and fruits, etc
  • Shrink wrapping egg packs, frozen pizzas, ice cream and more

Felins’ Tying machines include everything from stand alone semi-automatic tyers to fully automated inline tying systems. For additional information, visit us online at www.midstatelitho.net or contact us directly.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Reducing packaging can lessen the time needed to pack items

Felins Product Banding ExamplesBanding and Bundling

The future of packaging is a less-is-more approach. Eliminate a tremendous amount of waste by simply using less. Many manufacturers who have adopted lean manufacturing and taken steps to produce less waste have moved to banding and bundling. Reducing packaging can lessen the time needed to pack items and even cut delivery times. It reduces the final weight of packed products meaning less money spent on freight and distribution. If you haven’t considered banding or bundling for your manufacturing applications, check it out!

In many cases simply strapping products together is a more economic method of grouping. Consider the raw material costs of a large cardboard box in comparison with a ten inch strand of twine. For anyone processing products that must be moved in bundles it’s worth a look. Many times this part of processing goods is overlooked because it’s just a non-issue when up next to life’s larger problems. However, savings are savings, and in banding and bundling we’re talking about some of the shortest ROI’s you’ve seen in a while!

There are many types of banding, bundling and strapping. Some of the machines below are special to one type, others can be reconfigured to handle many different types of product. Do a little research here but don’t hesitate to contact our sales department for additional information and models.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

How much can Section 179 save you?

section-179How much can Section 179 save you? Are you considering whether or not to purchase or lease equipment in the current tax year? This Section 179 Deduction Calculator for 2014 may very well help in your decision. The changes in the Section 179 Deduction limits for 2014 are significant, and will save your business a lot of money.

Section 179 at a glance for Tax Year 2014

2014 Deduction Limit = $25,000 – This is good on new and used equipment, as well as off-the-shelf software.

2014 Limit on equipment purchases = $200,000 – This is the maximum amount that can be spent on equipment before the Section 179 Deduction available to your company begins to reduce.

The above is an overall, “simplified” view of the Section 179 Deduction for 2014. For more details on limits and qualifying equipment, please visit www.Section179.org.

How much money can Section 179 save you? Here is an easy to use calculator that will help you estimate your tax savings. Section 179 Calculator


What is Section 179 Deduction?

Essentially Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year. That means that if you buy (or lease) a piece of equipment, you can deduct the FULL PURCHASE PRICE from your gross income.

It’s an incentive created by the U.S. government to encourage businesses to buy equipment and invest in themselves. Today, Section 179 is one of the few incentives included in any of the recent Stimulus Bills that actually helps small businesses. For more information, please visit www.Section179.org.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

How to Know When Your Cutter Knife Needs Sharpening

challenge-paper-cutter-knife_12How to Know When Your Cutter Knife Needs Sharpening

Sharp knives result in better cuts. Frequent sharpening helps your cutter knives perform at their best. As a rule of thumb, your cutter knife needs to be sharpened around every 2,000 to 5,000 cuts.

Here are a few telltale signs that it’s time to sharpen your knives:

  • The knife hesitates or stalls while making a cut.
  • The sheets are not all cut to the same length (usually the top few sheets are longer than the rest of the sheets – this is sometimes called “draw”).
  • Cut marks appear on the paper’s cut face.
  • The profile of the cut (side view) is not perpendicular to the table.
  • The cut does not appear straight when viewed from the top.
  • The knife makes a “rougher” sound as it passes through paper.
  • Nicks are visible on the cutting edge of the knife.

The Challenge Advantage

At Challenge Machinery, our goal is to design, manufacture, and market equipment that adds value to your customers’ printed products. We offer drills, paper cutters, book trimmers, cornering machines, and other print finishing equipment that can improve your customers’ productivity and make their lives easier.

Contact Mid-State Litho, Inc. if you have any questions about a specific product at 1-800-343-4231 or email us at sales@midstatelitho.net.

Visit us on the web at www.midstatelitho.net


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

MGI JETcard

MGI JETcardArticle Provided by MGI Digital Graphic Technology

Utilizing MGI’s award winning and revolutionary inkjet technology, the JETcard provides card manufacturers with an all-inclusive printing solution.

The JETcard utilizes blank cards (with smart chip, magnetic stripe or RFID) and is ideal for turnkey production from 1 card to millions, all ready to be sold (fully printed, personalized, coated, encoded & verified).

The JETcard is targeted for card manufacturers as well as commercial printers, maximizing productivity for high volume applications while still remaining cost-effective for short runs. The JETcard has already been awarded the prestigious “2010 Siemens Innovation Grand Prix” and the Graph Expo 2011 “Must See ‘em”, in recognition of MGI’s R&D achievement.

From an individual blank ISO CR-80 card, the JETcard is able to achieve in one pass, the following processes:

  • Pre-print coating to ensure a full compatibility with the substrates available on the market (PVC, ABS, paper, etc.)
  • Printing in 4 to 6 UV colors
  • Micro text and guilloché patterns
  • Full variable data printing including text, barcodes & images
  • Spot UV coating or flood UV coating for card protection
  • Security inks revealed only under a black light
  • Read & write capabilities on HiCo/LoCo magnetic stripes
  • Automated quality controls and ejection into a rejection bin of the defective cards

New Enhanced Printing functions (2011)

  • Printing with spectacular embossing/3D effects or flat print effect
  • Opaque white UV ink now available
  • Signature panel printing
  • Variable Data Printing even on embossed/3D effects

Drop-on-demand technology and an integrated RIP enable full variable data printing on all JETcard inks and coatings. For example, the security coating can be used as an anti-counterfeiting feature, revealing inks only when held under a black light.

MGI’s JETcard is a true Card Factory and can replace up to 5 different pieces of equipment traditionally used in the plastic card production chain: Litho press, collator, lamination press, die cutter and encoder/personalization printer.

Other key features of the JETcard include:

  • A production speed up to 8,000 cards per hour (simplex)
  • One of the highest print resolutions available (up to 720 x 2160 dpi)
  • Accommodates PVC, Teslin, synthetic or paper cards from 350-1000 microns (ISO CR-80 format)
  • HiCo/LoCo magnetic stripe support (read/write)
  • Capability to store up to 2,500 cards within 5 different magazines
  • Automated controls for ensuring data accuracy between card front and back

For additional product information visit us online at www.midstatelitho.net or view product page by clicking here.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net